You're A Practice Group Leader — Now What?
by Ed Poll
The practice group structure has become an accepted organizational model in many firms. Such groups can also be called departments, teams or some other designation, but the concept behind them is fundamental: to organize and focus the firm's resources in a given area of legal discipline in order to improve client service quality, marketing performance, lawyer training and development, and competitive effectiveness.
Practice groups reinforce to the client that service is provided by the entire firm and not just one lawyer. Ultimately, clients belong to the firm and not to the lawyer, which benefits firm, lawyer and client alike. When clients rely on the firm as represented by its practice groups, each lawyer benefits as the groups maintain client relationships and generate new ones.
Problems start, however, with the fact that practice groups need leaders. Being asked to take such a position recalls Abraham Lincoln's anecdote about the man who was tarred, feathered and ridden out of town on a rail; if it wasn't such an "honor," the fellow said, he'd rather walk.
Similarly, the "honor" of being named practice group leader comes with multiple pitfalls:
That is the blueprint for a thankless job and why practice group leaders should have their own version of an engagement agreement before assuming their duties.
The agreement should consist of a statement of responsibilities, equivalent to a job description. The responsibilities should list what the practice group leader must do in order to reach the necessary measurements for success. Only an explicit description will foster the necessary communication and accountability.
The leader's base level of compensation and extent to which he is expected to maintain a personal book of business should be precisely defined.
Finally, there should be definite parameters for how often and with whom in senior management the group leader can meet to assess progress and discuss concerns.
Such an agreement is just a starting point. Continuing dialogue and evaluation of practice group leaders is essential for reinforcement, modification or expansion of responsibilities as the firm's circumstances evolve.
Firm and practice group leadership are subject to the same need to keep the communication process open, candid and frequent. Firm and group management must be in concert, and all members must buy in for the practice group to be truly effective.
© Copyright 2011. Edward Poll. All rights reserved. Reprinted with permission from Edward Poll.
Ed Poll principal of LawBiz Management Company, is a nationally recognized coach, law firm management consultant, and author who has coached and consulted with lawyers and law firms in strategic planning, profitability analysis, and practice development. Mr. Poll has practiced law on all sides of the table for 25 years-- as a corporate general counsel, government prosecutor, sole practitioner, partner, and law firm chief operating officer and been a consultant to small and large law firms for 20 years.
The opinions expressed in this article do not necessarily reflect the opinion of ILW.COM.