Education-Based Marketing For Immigration Lawyers - Free Workshop

The agenda for "Education-Based Marketing For Immigration Lawyers" with noted expert Trey Ryder is as follows:

How to attract new clients, increase referrals, strengthen client loyalty and build your image as an authority -- without selling! During this eye-opening program, you will discover:

++ 13 marketing misconceptions that cost lawyers a fortune
++ How to attract calls from the prospects you want to reach
++ How to create a powerful marketing message
++ How to begin your program of education-based marketing
++ Why selling-based marketing no longer works
++ Why most p.r. programs do not work
++ 6 essential elements for marketing success
++ How to build your image as an authority
++ How to appeal to skeptical prospects
++ How to overcome phone-call fear
++ How to make your marketing accountable
++ Why marketing programs fail
++ Why you should never compete on low price
++ How to get prospects to eagerly pay you higher fees than other lawyers charge
++ How to get prospects to call you before they call other lawyers
++ The toughest marketing challenge you face (it is not what you might think)
++ Why you should never rely exclusively on referrals
++ How to establish the highest possible level of trust
++ The most effective time to deliver your marketing message (no, it is not when your prospect is in your office)
++ Why you should never promote your services -- and what you should promote instead!

The 45 minute telephonic workshop will be on Friday, November 14th (from 1.15pm ET to 2pm ET). This is the first of two workshops to cover the above topics, the second session will be in January. The deadline to register is Wednesday, November 12th. Requests for registration should be sent to webmaster@ilw.com. The telephonic workshop is offered free of charge to members in good standing of ILW.COM's directory of immigration attorneys.

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