Comment: Change in EB5 Market – its all about marketing
|| Old EB5 Model-Seller's Market
|| New EB5 Mondel-Buyer's Market
|| Small number of Issuers
(Project + USCIS approval = investment success)
| Large number of Issuers
(USCIS approval & good project are commodities)
|| Only China
|| Multiple markets:
China, India, Vietnam, etc.
|| Issuer gets project & USCIS approval;
Chinese Agent does SOF and Sales
| Breakup of functions:
SOF by US immigration attorneys,
Marketing by Issuers,
Sales by agents
(A Good Project and USCIS approval are now commodities due to the large number of Issuers with both)
|| Marketing NOT necessary for success
(because market was a seller’s market with more demand than supply)
Marketing Necessary for success
(because market is now buyer’s market with more supply than demand)
EB5 Marketing – real world experience
ILW experience with marketing: Mixed results 2013-2016
- Success in Beijing – almost 2,000 attendees at ILW Expo – but difficulties ensue
- Many failures in oil economies of Middle East
- Modest success in India and Taiwan
ILW experience with marketing: Major success 2016-2018
- Expo format gets results in many countries for many clients
- Major Success in two new markets - clients who made many investments 2015 to 2017 hit balls out of the park in two Top 10 EB5 countries
Requirements for major success:
- Patience for results – it takes years not months
- Commitment to a market through repeated visits to master its nuances
- Major investment in marketing
- ILW can help you succeed – please call (212)545-0818 or email email@example.com
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